Given all the changes in search engine optimization over the last year, it's extremely important to stay on top of the latest trends, Google algorithm changes, and impact of content optimization on the ever changing world of search results.
Here are 5 key SEO trends that you should be aware of when working through your content and optimization strategy.
1. Mobile Optimization. Ever since Google's "mobile first"
update, it's important to think mobile...first. For example, how does
your website perform on a mobile device? Not just from a look and feel
perspective but also from a usability perspective. This is one of the
most important factors impacting consumer behavior today.
2. Google My Business. Google runs the largest business
directory in the universe. I'm talking about Google My Business. If your
company isn't already listed and verified, do that today. But don't
stop there - keeping your online profile updated is the key to local
optimization success. Continually ad photos of your business and
services that you offer.
3. Answering Questions. Google has migrated from simply giving
you a link to actually answering a user's query on the first page of
search results. Are you orienting your content into a question and
answer format? If you do, you'll be rewarded. Sometimes you may even be
listed in position zero. Position zero is the very first listing in
search results before other sites are listed. If you can answer a user's
query and format it properly, you can command the most organic traffic.
4. Analytics. Data and analytics are here to stay. Thanks to
Google Analytics and endless marketing technology available today,
sometimes for free, you can use behavioral data to improve results. Many
people are still not taking advantage of analytics to drive their
decision making. Data can be incredibly valuable when thinking about
ways to optimize your website, social media, and content.
5. Content is King. Are you producing targeted content for your
prospects and customers on a regular basis? Google is still favoring
sites that offer meaningful and engaging content. As you created
content, amplify it through social media and email marketing. Spread the
word. Let others know that you have something of quality to share.
These 5 trends will help you work through your content and optimization
strategy in a meaningful way. Pay attention and apply these to ensure
top search results and more importantly an engaged audience.
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